![]() ![]() ![]() William Cheng, chairman of Premier Candle Corp., visits KANDL Artistique in Toronto, on May 10. To put it another way, the candle that smells like Drake is a minor triumph of both scent creation and “mass specialty” marketing aimed at bringing luxury to people who don’t usually have many chances to experience it – much the way Charles Heidsieck introduced (cheaper) champagne to New York’s middle class in the late 1800s. Williamsburg Sleepover, according to a product description, is “a genderless and luminous floral-woody fragrance that captures the essence of an urban garden under shaded lights.” Whereas the candle that smells like Drake “actually smells like Drake – it’s the personal fragrance he wears, which inspired BWFH.” It presents notes of musk, amber, cashmere, suede and velvet, and is “introspective as in an interpretation of your beautiful self, yet extrovertive as how you would want others to see your bold and brilliant self.”Ĭompared to most “celebrity candles,” as the category is known in the candle marketing trade, Drake’s candles have sold a bundle. The candle, called Carby Musk for unpredictable reasons you’ll understand soon, is more expensive than Williamsburg Sleepover, another BWFH candle. It was developed by the Better World Fragrance House, a company founded by Drake, the humongously successful Canadian rapper (51 Grammy nominations, 170 million albums sold). Because Mothers’ Day is nearly here and because scented candles are still enjoying a pandemic flex, please enjoy the following information: you can buy a candle that smells like Drake.
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